Google announced last week that site speed is now a signal in its search ranking algorithms. Along with the hundreds of other signals, like link popularity and keyword relevance, Google is now factoring site speed (i.e., how quickly a website responds to web requests) into its rankings on search results pages. Why Does Google Care About Speed? Searchers presumably associate the quality of the page they land on with Google’s brand. If a page that Google ranks isn’t topically relevant, the … [Read more...]