If you want to use search engine optimization best practices, or want to get updated on the latest search engine optimization techniques, there are a lot of good SEO resources to keep you up-to-date.
Each web page must have generally accepted “best practices” applied to it, which includes:
- A proper title tag
- Proper meta tags, including a meta description tag and a meta keywords tag.
- Proper use of .css style sheets, headings and sub headings, and SEO friendly navigation.
- No hidden text or content that’s not viewable by humans.
- Good use of internal anchor text, which is the text that you use to link to other web pages on your site. It needs to describe what you’re linking to. For example, if I link to the “search engine marketing services” page, the link text should be “search engine marketing services” or something equally appropriate.
- Proper internal link structure, which includes having more links to your most important web pages.
- Proper use of URLs (i.e., search engine friendly URLs), which includes using keywords in the URL. Don’t use parameters, do rewrite the URLs whenever possible.
- Adding good, on-topic content on a regular basis to your site. This can be in the form of articles, a blog, news items, new videos, PDFs, a message board, a directory, a glossary of terms, press releases, and other content. The most important idea here is to keep adding content and growing your site, not just leaving it alone to be a static site.
To get your site “trusted” by the search engines (mainly Google), do some press releases and distribute them through the proper channels, and get a few important directory listings, such as Yahoo! Directory, Best of the Web, dmoz, Business.com, and others.
Your website also needs to be in your more important niche-type of directories, which will depend on your industry. The whole idea is to get listed on websites that require a human element or human review.
- Get your site trusted (TrustRank).
- Human-edited directory listings.
- Analyze competitors’ links.
- On-topic links are key.
- Focus on links from many unique domains.
- Create off-site content and link back to your site.
- Deep links are key (not just to home page).
- Get “links to your links.”
- Get a few links each day.
Combine SEO efforts with social media marketing efforts. When you post new content to your blog, promote it through the social media channels. Get links to your social media links. Also, read more about Google’s Top Links feature.
Exact anchor text is not necessarily good. It’s okay to have a few exact anchor text links, but you need to vary it.
Example of anchor text: Search Engine Marketing
Example of good anchor text: Heather Bashaw, WebDog Services search engine marketing expert
Example of better anchor text: At the WebDog Conference in Twin Falls, Heather Bashaw, a search engine marketing expert from Kansas, says that you need to vary your anchor text.
Links within sentences are ideal, search engines are aware of content surrounding the anchor text.
More About Search Engine Optimization
If you want to learn more about search engine optimization, here are two great resources to learn about search engine optimization.
SEMPO Institute – Part of the Search Engine Marketing Professional Organization, this is a place where you can take SEO courses and other Internet marketing courses and get certified.
DIYSEO – If you’re a small business and want to be coached through the entire SEO process so you can essentially do it yourself, then DIYSEO is the place to go.