

Link bait is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big search-engine-optimization results.
Contrary to most interactive marketing goals, link bait’s primary goal is increasing the quantity of external links rather than visits and sales. These links will [...]
If you’re thinking about registering more than one domain name, you’ve got the right idea. Registering and using multiple domains names is great for building your business and can help you create a dynamic online identity.
When you register multiple domain names, you can:
* Keep your competition from registering a domain name [...]
Google Webmaster Tools, as Google explains it, is a “one-stop shop for webmaster resources that will help with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.” By using these tools, you can identify problem areas on your ecommerce site. [...]
Read more...Platform-specific communities can be a challenge to grow. It’s daunting because you’re probably already growing a voice for your brand on something like a self-hosted blog. But if you can spark rapid growth in a network external of your own, it can be a consistent organic referral source to the places you’re really [...]
Read more...WordPress is one of our favorite platforms and can be used in so many different ways. We recently build a site for the LA Marathon using WordPress as the platform. It turned out really cool and the theme we developed is one of the most highly organized and intuitive that I’ve ever seen. Today, I [...]
Read more...