

If you blog, you know that it’s good for your business.
But how — and how much?
To answer to those questions, I looked at data from 1,531 HubSpot customers (mostly small- and medium-sized businesses). 795 of the businesses in my sample blogged, 736 didn’t.
The data was crystal clear: Companies that blog have far better marketing results. Specifically, the average company that blogs has:
* 55% more visitors
* 97% more inbound links
* 434% more indexed pages
Take a look for yourself in the graphs below:
