Link bait is the practice of creating useful or compelling content that will lure links naturally to a website. It’s fun, it’s trendy, and it can produce very big search-engine-optimization results. Contrary to most interactive marketing goals, link bait’s primary goal is increasing the quantity of external links rather than visits and sales. These links will improve the site’s search-engine rankings and result in increased organic search visits and sales over time. Any direct click … [Read more...]

Google Webmaster Tools, as Google explains it, is a "one-stop shop for webmaster resources that will help with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors." By using these tools, you can identify problem areas on your ecommerce site. In this article, I'll help you understand the main features of Google Webmaster Tools. Google Webmaster Tools is a place where Google attempts to give you … [Read more...]