Lots of people want to know the proper way to redirect users from old URLs to new ones. The Question: We are currently changing the URLs on our website to become more SEO friendly. We are planning on using the 301 command to redirect the old URLs to the new URLs, but will we lose all the valuable in-bound links [which help with search engine optimization] we have going to the old URLs? The Answer: A 301 redirect is the surest way to pass link popularity to the new URL and de-index the old … [Read more...]

The Poetic Prophet (AKA The SEO Rapper) is back with another marketing rap. This time he describes how web standards and proper design can affect the ranking and conversion of pages on your site. lyrics: Your site design is the first thing people see it should be reflective of you and the industry easy to look at with a nice navigation when you can't find what you want it causes frustration a clear Call to action to increase the temptation use appealing graphics they create … [Read more...]