Landing pages are always worth a review because their use is often misunderstood. A landing page is any web page to which users are sent for a particular presentation, result, and/or measurement. Landing pages, in short, have uses beyond simply presenting information. People sometimes talk about landing pages in one capacity only, paid search advertising. Certainly, landing pages are extremely important with regard to pay-per-click advertising because the search engines include the quality of … [Read more...]